Pharmacy Boardshop, Valencia
Ten and a half feet of motion in the shop window.
A 10′6″ wide Hudson wall filled Pharmacy Boardshop's mall-facing window. The freestanding setup took about two hours on site and left the building untouched.
A 10′6″ video wall at the Primitive signing.
At Pharmacy's Primitive signing, the 10′6″ wide wall ran event content while the crowd moved around it.
The completed demonstration showed the same freestanding fixture in the shop window and at the signing. Nothing changed but the picture.
After the wall went in, Pharmacy's manager told us foot traffic had noticeably increased. That is a customer-reported observation, not a measured traffic study.




The wall.
10′6″ wide
One seamless picture across the shop window.
6′4″ high
A wall-sized moving image, visible across the concourse.
About two hours
The freestanding wall was stood up and left playing with nothing bolted to the building.
Put this wall in your place.
Open the 10′6″ wide wall at full size in AR, or try any of the five widths.